Do you know the difference between a destination
category and a core category?
We do!
WHAT WE DO
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We take big data from multiple sources* and turn it into actionable information. As a result, we drive sales, optimize inventory productivity, reduce returns and uncover hidden opportunities.
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We work with all types of automotive aftermarket manufacturers large or small, hard parts, accessories or maintenance.
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We work with retail and traditional WD customers.
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We combine vehicle registration data* with customer data* to optimize results.
*Other resources available for separate purchase that can be used to enhance the category management experience: NPD, IMR, POLK/Experian registered trademarks.
WHAT IS BIG DATA?
Big data is a term that describes the large volume of data – both structured and unstructured – that overwhelms a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
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We provide weekly interactive reports with customized views based on your specifications to help you properly understand your data. We look at trends and other related data that may not necessarily be connectable, but can help explain what is going on. Examples of trends include miles driven, gas prices and weather.
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We work with multiple categories across the industry, which gives us a broad perspective on the market itself. We collaborate with our customers to understand exactly what the data is telling us and have the ability to customize store specific inventory, which is something our customers appreciate.
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We help develop strategies and tactics to drive your business. We take a unique approach to understand business intelligence by working from the consumer view backwards. We try to understand the motivating factors of why and how the consumer shops.
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Customized Report Views may include: SKU level detailed sales and returns information, DIY & DIFM breakdown, geographical views, weather data, vehicle concentration, sales trends, GM tracking, replacement rates, price shops, and consumer and installer research trends.
WHY WE DO IT
The automotive aftermarket has an abundance of data available but does not always have the time or resources needed to do the ‘deep dives’ required to uncover hidden opportunities lying below the surface.
